New Apple “TV” App & MacBook Pros

Apple Special Event Oct 27.PNG

Photo Credit/Source: Apple Website

Apple held its Special Event today in Cupertino to announce a new “TV” app as well as long-awaited updates to the MacBook Pro line.

Tim Cook kicked off the event with updates on iPhone 7, iOS 10 (an iOS 10.1 update was released earlier this week), Apple Pay with iPhone 7 in Japan, Apple Watch Series 2, watchOS 3 and Apple Watch Nike+ (available starting tomorrow).

“TV” App

Tim Cook announced a new app that will work across Apple TV, iPhone and iPad called “TV” which is meant to create a “unified TV experience” according to Cook. The “TV” app will consolidate all TV content across all your TV apps to work within the new “TV” app. Rather than accessing content across individual apps, “TV” app will be the one stop shop for all content across all those apps. With Siri, live content can be searchable by app or even content. The “TV” app will be available in the US via a software update released in December.

MacBook Pros

This week marks the 25th anniversary of Apple’s first notebook computer so how better to celebrate than to announce the first refresh of the MacBook Pro line in several years. Tim Cook invited Phil Schiller onto the stage to talk about the new MacBook Pros.

The new MacBook Pros come in two sizes, 13-inch and 15-inch models as well as two colors, silver and space gray. The 13-inch MacBook Pro is 14.9mm thin (17% thinner), 23% less volume, weighs 3 pounds (1/2 pound lighter than the previous generation) and the 15-inch MacBook Pro is 15.5mm thin (14% thinner), 20% less volume and weighs 4 pounds (1/2 pound lighter than the previous generation).

The new MacBook Pros include a Retina Display which is 67% brighter, has a 67% higher contrast ratio and has a wider color gamut with 25% more colors, a Force Touch trackpad which is 2x larger, a new keyboard which utilizes a 2nd generation butterfly mechanism, a new Retina Display multi-touch “Touch Bar” located above the keyboard (more on the Touch Bar coming up) and Touch ID with touch sensor built into the power button. The Touch ID is supported by the new Apple T1 chip with secure enclave to support Apple Pay. Touch ID can also be used for fast user switching.

The new Touch Bar replaces the traditional function keys but does a lot more. The Touch Bar adapts to the software application you are using which creates an incredible level of functionality from system controls (ex: brightness, volume) to formatting controls to even quick type suggestions and predictions. The new Touch Bar is even customizable.

The new MacBook Pros also feature new 6th generation Skylake processors, AMD Radeon Pro or Intel Iris graphics, faster SSDs (up to 3.1GB/s), an all-new speaker design which utilizes a smaller space but provides more volume (2x dynamic range), has an advanced thermal architecture, includes four Thunderbolt 3 (USB-C) ports which are backwards compatible with USB 3.1 Gen 2 and DisplayPort 1.2 and can be used for power, Thunderbolt, USB, DisplayPort, VGA or HDMI (and on the 15-inch, can support up to two 5K displays) and up to 10 hours of battery life.

While Apple will continue to offer the 13-inch MacBook Air, Phil Schiller also announced a new 13-inch MacBook Pro model with traditional function keys and two Thunderbolt 3 ports for avid MacBook Air users.

The three new MacBook Pro models will be available in the following standard base configurations and are customizable in a variety of configurations:

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Photo Credit/Source: Apple

Pricing for the new MacBook Pros will be as follows:

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Photo Credit/Source: Apple

The new MacBook Pros can be ordered starting today with the 13-inch MacBook Pro with traditional function keys shipping today and the 13-inch and 15-inch MacBook Pros with Touch Bar shipping in 2-3 weeks.

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Photo Credit/Source: Apple

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