Apple’s Sept 7th Event Recap – Part II

Photo Credit/Source: Apple Website

As Apple September events are typically reserved for iPhones, it goes without saying that Tim Cook and the team at Apple planned to announce new phones . . . and they did not disappoint.

Phil Schiller was invited onto the stage to talk about iPhones, specifically, iPhone 7 and iPhone 7 Plus. Schiller touched on ten key points related to the next generation of iPhones.

Design

iPhone 7 and iPhone 7 Plus, while resembling the iPhone 6s and iPhone 6s Plus will come in a new glossy Jet Black finish and Black Matte finish. It will also come in Gold, Silver and Rose Gold. The integrated antennas have been redesigned on the new iPhones.

Home Button

The home button on the iPhone 7 and iPhone 7 Plus has been redesigned and is now force sensitive, utilizes the taptic engine and is customizable.

Enclosure

The enclosure for the new iPhone 7 series is both water and dust resistant.

Camera

The iPhone 7 series include a brand new 12MP camera, optical image stabilization, large f/1.8 aperture, six-element lens, high-speed sensor which is 60% faster and 30% more energy efficient, Quad-LED True Tone Flash, Apple designed image signal processor, Live Photos stabilization and editing and a 7MP FaceTime HD camera.

The iPhone 7 supports up to 5x digital zoom. The iPhone 7 Plus has two 12MP cameras: one wide-angle and one telephoto lens and supports up to 2x optical zoom and up to 10x digital zoom.

Retina HD Display

The iPhone 7 series includes a Retina HD display which is 25% brighter, has a wide color gamut, cinema standard and 3D Touch.

Speakers

The iPhone 7 series include stereo speakers (one on top and one on the bottom) which are 2x louder than the iPhone 6s series.

EarPods

As rumored, Apple has eliminated the 3.5mm headphone jack in favor of connections over the lightning jack. The iPhone 7 and iPhone 7 Plus will include EarPods with lightning connector (Apple retail cost: $29) as well as a lightning to 3.5mm adapter (Apple retail cost: $9) in the box.

Wireless

Apple will start shipping Apple AirPods in October. The Apple AirPods are a “breakthrough in wireless design” according to Phil Schiller. The AirPods utilize the Apple W1 chip. Sensors in the AirPods will be able to detect when the AirPods are in your ears and be able to automatically start or pause playing. The AirPods also contain a beamforming microphone.

The AirPods will provide one-step setup across all your Apple devices. “No buttons, no pairing, no switching” according to Schiller. You will simply need to open the case and press connect on your device to get the AirPods to work with your Apple devices.

The AirPods will provide up to 5 hours of listening time on a single charge and charging via the AirPods case will allow for up to 24 hours of total listening time.

The AirPods will cost $159.

Apple Pay

The iPhone 7 and iPhone 7 Plus will bring Apple Pay to Japan starting in October.

Performance

The new iPhone 7 series will have the new A10 Fusion chip with M10 motion coprocessor. The A10 Fusion chip is the “most powerful chip in a smartphone” says Schiller with a 64-bit four core CPU. The chip contains two high-performance cores which are 40% faster than the A9 chip and two high-efficiency cores which utilize 1/5 the power of the high-performance chips. The four core CPU is 120x faster than the original iPhone. The new iPhones also have an Apple designed performance controller and a six core GPU which is 50% faster, 2/3 power of the A9 chip and 240x faster than the original iPhone.

Battery

The iPhone 7 and iPhone 7 Plus will have the “longest battery life ever in an iPhone” says Schiller with the iPhone 7 lasting two hours more than the iPhone 6s and the iPhone 7 Plus lasting one hour longer than the iPhone 6s Plus.

Pricing & Availability

The iPhone 7 will start at $649, come in 32GB, 128GB and 256GB capacities and be available in Black, Gold, Silver and Rose Gold. The Jet Black will come in 128GB & 256GB capacities.

The iPhone 7 Plus will start at $769, come in 32GB, 128GB and 256GB capacities, and be available in Black, Gold, Silver and Rose Gold. The Jet Black will come in 128GB & 256GB capacities.

Both will be available for pre-order on Sept. 9th and be available on Sept. 16th.

iPhone 6s and iPhone 6s Plus will still be available in 32GB & 128GB capacities.

Closing The Keynote

Songwriter and music sensation Sia closed out the Apple keynote performing her new single “We Are Your Children” and her hit song “Chandelier”.

While there was no talk about macOS Sierra, the Apple website does show that it will be available on Sept. 20th. In addition, there was no mention of a new MacBook Pro so we may see another Apple event before the end of the year.

To watch the entire Apple keynote presentation, go to http://www.apple.com/apple-events/september-2016.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s